Atkins Nutritionals, Inc. produces low-carbohydrate packaged foods. It is owned by Roark Capital Group.
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The company was started in 1989 by Dr. Robert Atkins, the founder of the Atkins Diet. Following the death of its founder, a sale to Parthenon Capital and Goldman Sachs, and a reduction in demand for Atkins products, Atkins Nutritionals filed for bankruptcy.[1] The company emerged from bankruptcy on January 10, 2006 owned by North Castle Partners, with a softened marketing emphasis on the low-carbohydrate aspect of its products and an attempt to emphasize the overall nutritional value of its line of foods. It now has in place a business strategy concentrating on sales of prepared nutrition bars and shakes.
Roark Capital Group bought the company in 2010.
Although the marketing focus has changed, the products are still low-carb. It is also stated on the packages the stage of the Atkins Nutritional Approach where they may be used. The products include snack bars, breakfast bars, shakes, and candy.